Finding & Retaining Employees

In today’s business landscape, many companies are facing the challenge of not only attracting employees, but retaining them long term. Job seekers are becoming more selective and the competition is becoming more intense. It is vital that organizations adapt their hiring strategies to find the right candidates and to keep them engaged and motivated long term.

Let’s explore the many strategies that can allow companies to successfully find and retain employees:

Finding Employees

When finding employees, employers must craft compelling job descriptions to initially interest them in the position. Beyond a list of responsibilities, a job description should paint a vivid picture of your company’s culture, values, and opportunities. Being clear and concise is important to attract the perfect candidate for the role.

With the variety of recruitment methods that exist today, employers must adapt to multiple channels when finding employees. LinkedIn, Indeed, and other job sites can be utilized to expand your recruitment to a broader audience. Social media can be used to develop a company’s brand identity through showcasing examples of the culture and values of the organization. This will build a community around the company and engage potential candidates. Companies can also encourage their current employees to refer qualified candidates. Referrals often result in higher retention rates and faster hiring processes.

Building a Strong Employer Brand

A company’s employer brand is the reputation of the organization as a place to work. It encompasses everything from the company’s values to its workplace culture and employee benefits. A strong employer brand not only attracts top talent but also reduces turnover rates by fostering a sense of belonging and pride among employees.

According to LinkedIn, 75 % of job seekers consider an employer’s brand before even applying for a job. Here are some ways to improve a company’s employer brand:

  1. Enhance candidate experience throughout the hiring process.
  2. Foster a strong company culture that values employees.
  3. Invest in employee development and career growth opportunities.
  4. Promote work-life balance and wellness initiatives.
  5. Maintain a positive presence on social media and review platforms.
  6. Offer competitive compensation and attractive benefits.
  7. Encourage employee advocacy and engagement.
  8. Monitor and manage your reputation as an employer effectively.
  9. Align internal and external branding to reflect your company values consistently.

Retaining Employees

Referring to the ability of an organization to keep its current employees, retaining employees involves creating an environment where employees feel valued, supported, and fulfilled in their roles. Making sure employees are satisfied will reduce turnover rates and keep the company stable.

Employ­ment scheduling soft­ware, Zoom Shift, reported that almost 30% of new hires leave with­in their first three months of employment. Lack of support, burnout, lack of benefits all factor into a low retention rate in a company. To prevent employees from leaving, it is important to invest in employee retention. Some key aspects of retaining employees include:

Creating a Positive Work Environment

A positive work environment is essential for employee retention. It goes beyond competitive salaries and benefits; it’s about cultivating a culture where employees feel valued, respected, and motivated to give their best. Foster open communication, provide opportunities for growth, and celebrate achievements to create a workplace where employees thrive.

Professional Development

Investing in employee development is crucial for both retention and organizational growth. Provide continuous learning opportunities, mentorship programs, and clear career progression paths to help employees advance within the company. Employees who see a future with your organization are more likely to stay committed and engaged.

Recognizing and Rewarding Employees

Employee recognition is a powerful tool for boosting morale and fostering loyalty. Acknowledge and celebrate achievements, both big and small, through rewards, praise, and public recognition. When employees feel appreciated and valued, they are motivated to contribute their best work and are less likely to seek opportunities elsewhere.

Mastering the art of finding and retaining employees is not a one-time effort but an ongoing commitment to creating a workplace where talent thrives. By crafting compelling job descriptions, leveraging multiple recruitment channels, building a strong employer brand, and nurturing a positive work environment with opportunities for growth and recognition, organizations can attract top talent and keep them engaged for the long term.

Remember, investing in the employees is investing in the future success of the company. Embrace these strategies, adapt them to the unique organizational culture, and watch as the workforce becomes a key driver of the business success.


Go Back